Make Better Business Decisions with Analytics
- Use Google Analytics to gain valuable insights that help you to make more strategic business decisions.
- Learn which search terms and sources drive the most traffic
- See demographic information for your most profitable customers
- Understand what content your audience is most interested in
- Evaluate which channels drive the most conversions
Analytics aligns with the stages of your business’s relationships with customers. You ask questions and use those answers to move customers through these stages.
Reach
Who is your audience?
How do you reach them?
Reach customers with methods like advertising, organic search, social media and offline promotions.
Use Audience and Acquisition reports to better understand who your audience is and where they come from.
Convert
Do leads become customers?
Help visitors complete important actions across your website.
Use Conversion reports to see how all your channels work together towards the completion of an important business activity, like a purchase or lead.
Engage
Can your customers find answers?
When customers arrive on your website,
you need to engage them and help them
to find the answers they need.
Use Behavior Flow reports to visualize the path users travel one page or Event to the next, and discover what keeps them engaged.
Sustain
Are people turning into loyal customers?
Ultimately, you want to sustain
long-term relationships, and get
customers to return.
Use New vs Returning audience reports to observe how many of your customers come back after a first visit.
You’ve set up Google Analytics. What should you do next?
Set up Goals to measure how well your site or app fulfils your target objectives.
Use Events to gain insight into the specifics of user interactions on your website.
As you become more advanced in Google Analytics, you may want to utilize
Google Tag Manager to collect event data. Tag Manager is a free tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments, collectively known as tags, on your website.
Use Dimensions to view your data with more granularity by viewing a primary and second dimension on a current report.
Create segments to better understand the activities of a specific audience.
For additional resources check out google.com/grow and grow.google/remotework